The conventional way to build products is broken.
We challenge convention, partnering with visionary leaders who have the conviction to build high-performing organizations.
Better Product Work is Possible!
We see it every day: lackluster products rushed to market, teams disconnected from their customers, and organizations falling short of their goals.
There are better ways, and it's no secret! The most successful companies don't follow the conventional project-based, stakeholder-steered model.
At Spotify and iZettle we pioneered an approach where empowered teams create extraordinary products while minimizing time-to-money.
We believe in this model because we've lived it. Now, armed with this pioneering experience, we're here to guide forward-thinking leaders through their own transformative journey – because we didn't just walk this path, we helped forge it.
Meet Our Team
We shaped the product model at Spotify and iZettle, then helped other organizations adapt it successfully. Our team combines former Chief Product Officers and award-winning transformation coaches to guide you through every step of your product journey.
Joakim Sundén
Product Model Expert and Keynote Speaker
- Co-creator of the Spotify Model
- Led transformations at Telenor and Länsförsäkringar
- Globally recognized product development expert
Kalle Persson
ex-CPO and Product Leader
- ex-CPO and product leader with 10+ years in successful scale-ups
- Built high performing product organisations at unicorns like iZettle and Einride
- 25+ years of building great digital products spanning both B2C and B2B
Johannes Nordh
Seasoned Product Leader & Change Maker
- 20+ years in product and business development, including CPO and VP roles
- Experienced Product Coach and change agent
- Deep experience in building product organizations
Mikael Brodd
Leadership & Organization Developer
- Expert in organizational transformation
- Focus on strategy and leadership development
- Helped companies such as Klarna, H&M, Telenor, Schibstedt and many more
Christophe Achouiantz
Transformation Leader
- Expert in large-scale organizational transformation
- Led product model transformation at Sandvik Group IT
- Brickell Key Award recipient (2017)
Some of the companies we have worked with
The Conventional Way of Leading Change is Broken
We take a different approach: evolving organizations as we help them grow products.
Too often, we see top-down mandates, rigid plans, and big-bang rollouts that leave teams disconnected from the vision and organizations falling short of their transformation goals.
Our approach is rooted in the belief that change, like a great product, must be discovered, designed, and iterated on. We treat transformation as a product —clear on the vision but flexible in execution— where teams and individuals are not passive participants but active co-creators.
Our Services
Grow a High-Performing Product Organization
Consistently create technology-powered solutions that your customers love, yet work for your business
Training Programs
Develop the skills and competencies your people need to consistently create great products