Become a Full-Stack Product Manager
Get Clarity and Confidence in the Product Manager Role
Taught by practitioners who've built and scaled real product organizations.
- Duration: 3 days
- Format: Remote
- Level: All levels
- For: Aspiring Product Managers, Product Owners transitioning to PM roles, Early-career Product Managers, Experienced PMs seeking a holistic view
- Topics: Product Management, Product Operating Model, Career Development, Full-Stack Product Manager
Next session: Tuesday, December 1, 2026 to Thursday, December 3, 2026, 09:00 - 17:00 CET
About this course
Full-Stack Product Manager is an intensive 3-day course that gives you a complete, practical understanding of modern product management. Built by former CPOs and coaches from Swedish unicorns like Spotify, iZettle, and Einride, this course shows you how strategy, discovery, delivery, analytics, and go-to-market actually connect in day-to-day product work.
The Gap This Course Fills
Product management has changed. You're no longer expected to just manage backlogs and coordinate delivery. Today's PMs are accountable for outcomes, not outputs. You're expected to shape strategy, run discovery, use data to make decisions, and help your team build products that customers love and that work for the business.
Many PMs feel this shift intuitively. But few have been given a clear, practical structure for what the role actually looks like end-to-end, or how all the pieces fit together.
This course is designed to close that gap.
What Makes This Course Different
This course is built by people who've done the job. The team behind the training are seasoned practitioners who've held roles like PM, Head of Product, VP Product, and CPO, and thought leaders who co-created the Spotify model and what we now know as the Product Operating Model. The content is grounded in real experience from the Nordic tech scene, where team autonomy, enabling leadership, and culture are foundational to how product work happens. It's pragmatic, grounded in real experience and research, not theory.
You'll leave with a holistic view of the PM role, practical tools you can apply immediately, and the confidence to operate as a true product leader.
This Course Is For You If You're
- An early-career PM who wants a solid foundation and a clear map of the role
- An experienced PM looking to broaden your skills and work more strategically
- A product leader who wants practical tools to coach and develop your team
What You'll Learn
- How strategy, discovery, delivery, and analytics connect in practice
- The Product Operating Model and how it differs from traditional approaches
- Frameworks for vision, prioritization, and stakeholder collaboration
- How to shift from output-focused to outcome-focused product work
- How empowered teams operate and how to build them
What you will learn
Holistic Understanding
A complete view of the Product Manager role and how strategy, discovery, delivery, and launch connect in your day-to-day work
Decision Confidence
Confidence in making prioritization and discovery decisions using proven frameworks you can apply immediately
Empowered Teams
A clear picture of what empowered teams look like and practical ways to build them in your organization
Real-World Case Studies
Insights from Swedish unicorns like Spotify, iZettle, and Einride that you can reference and learn from
1 Hour Free Coaching
Post-course support to help you apply the concepts to your specific context and challenges
Professional Network
Connection to our alumni community and fellow product professionals facing similar challenges
Course content
The Product Operating Model
Understand the foundation that enables great product work
The Output → Outcome → Impact framework; Four key differences between product-led and traditional companies; Empowered Teams: characteristics and the Tune Control to Competence & Clarity model; Mandate levels: from output-focused to outcome-focused teams; Case study: Spotify Discover Weekly - bottom-up innovation in action
- The Output → Outcome → Impact framework
- Four key differences between product-led and traditional companies
- Empowered Teams: characteristics and the Tune Control to Competence & Clarity model
- Mandate levels: from output-focused to outcome-focused teams
- Case study: Spotify Discover Weekly - bottom-up innovation in action
The Full-Stack Product Manager
Define your role and assess your capabilities
The PM's responsibility across the four product risks; Full-Stack Product Manager vs. traditional Product Owner; The Golden Donut skills framework (6 core competency areas); From Output to Outcome thinking: the "So What?" strategic connection; Hands-on: Self-assessment on PM skills; Workshop: Formulating your outcomes
- The PM's responsibility across the four product risks
- Full-Stack Product Manager vs. traditional Product Owner
- The Golden Donut skills framework (6 core competency areas)
- From Output to Outcome thinking: the "So What?" strategic connection
- Hands-on: Self-assessment on PM skills
- Workshop: Formulating your outcomes
Product Vision & Strategy
Connect daily work to long-term direction
The Strategic Direction Framework: from mission to daily tasks; Product Vision fundamentals and characteristics; DHM Strategy Model (Delight customers, Hard to copy, Margin enhancing); The Bets Framework for hypothesis-driven development; Case study: iZettle's strategic evolution; Workshop: Formulating your own product bets
- The Strategic Direction Framework: from mission to daily tasks
- Product Vision fundamentals and characteristics
- DHM Strategy Model (Delight customers, Hard to copy, Margin enhancing)
- The Bets Framework for hypothesis-driven development
- Case study: iZettle's strategic evolution
- Workshop: Formulating your own product bets
Product Discovery & Prioritization
Make confident decisions about what to build
Common prioritization challenges and reality checks; ICE Framework (Impact × Confidence × Ease); The Confidence Meter: assessing certainty levels; Case study: Netflix Dashboard vs. Chatbot; Hands-on: Apply ICE to your own backlog
- Common prioritization challenges and reality checks
- ICE Framework (Impact × Confidence × Ease)
- The Confidence Meter: assessing certainty levels
- Case study: Netflix Dashboard vs. Chatbot
- Hands-on: Apply ICE to your own backlog
Product Delivery & Stakeholder Management
Collaborate effectively and ship the right way
Stakeholder management fundamentals and engagement strategies; The Extended Team concept and mapping stakeholders by risk type; Horizontal vs. vertical development approaches; User Story Mapping for release planning; Workshop: Stakeholder mapping for your product; Hands-on: User Story Mapping for your product
- Stakeholder management fundamentals and engagement strategies
- The Extended Team concept and mapping stakeholders by risk type
- Horizontal vs. vertical development approaches
- User Story Mapping for release planning
- Workshop: Stakeholder mapping for your product
- Hands-on: User Story Mapping for your product
Product Launch & Analytics
Ship to learn, measure what matters
Go-to-market philosophy: from "fire and forget" to "learn and iterate"; Progressive exposure framework (fish-fooding → dog-fooding → alpha → beta → GA); Launch planning as a learning framework: five risks to validate; Product positioning (5-step framework) and messaging; The North Star Framework and product analytics fundamentals; Workshop: Metrics design with the Mira case study
- Go-to-market philosophy: from "fire and forget" to "learn and iterate"
- Progressive exposure framework (fish-fooding → dog-fooding → alpha → beta → GA)
- Launch planning as a learning framework: five risks to validate
- Product positioning (5-step framework) and messaging
- The North Star Framework and product analytics fundamentals
- Workshop: Metrics design with the Mira case study
Upcoming sessions
Tuesday, December 1, 2026 to Thursday, December 3, 2026
09:00 - 17:00 CET
Format: remote
Trainers: Kalle Persson, Johannes Nordh, Mikael Brodd, Christophe Achouiantz, Joakim Sundén
Price: SEK 28500 (excl. VAT) — early bird SEK 25000 until Sunday, November 1, 2026
Register for this session
Trainers
Kalle Persson — Ex-CPO and Product Leader
Ex-CPO with over 10 years building product teams at iZettle, Einride, and Volvo on Demand. Working in digital product development since 1998 across B2C and B2B, from SME to enterprise.
Joakim Sundén — Product Model Expert and Keynote Speaker
Co-creator of the Spotify Model and author of Kanban in Action. Led transformations at Spotify, Telenor, and Länsförsäkringar. Globally recognized keynote speaker on product development.
Johannes Nordh — Ex-CPO and Product Professional
Ex-CPO with 20+ years across product roles at iZettle, Einride, and Volvo on Demand. Working in digital product development since 2002 across B2C and B2B, from SME to enterprise.
Mikael Brodd — Leadership & Org Transformation Developer
Expert in organizational transformation, strategy, and leadership development. Has supported transformations at Klarna, H&M, Telenor, Schibsted, and many more.
Christophe Achouiantz — Transformation Leader
Expert in large-scale organizational transformation. Led product model transformation at Sandvik Group IT. Brickell Key Award recipient (2017).
What participants say
What I valued most about the course was the holistic view of the Product Manager role. It gave me a much clearer understanding of what it actually means to be a PM in practice.
The course has given me a lot more confidence in my role as a Product Manager and a stronger sense of momentum and clarity in how I tackle my work.
Practical details
Prerequisites
Experience working in a product development team and basic understanding of product development processes. No specific technical skills required, but familiarity with software development is helpful.
Preparation
Participants will receive a reading list in advance. A few articles defining the central concepts of the course will be required reading, to make sure we use the time in the classroom effectively. The reading time will not exceed 2 hours. Come prepared with your current backlog ready to use in exercises (you can anonymize if needed).
Format and logistics
3 consecutive days, full-time (09:00 - 17:00 CET)
Live and remote via Zoom. This is not a passive webinar. Expect an interactive experience with multiple trainers (up to 5), small-group workshops in breakout rooms, and hands-on exercises using Miro.
- Live instruction from experienced product practitioners
- Hands-on exercises in small groups (3-4 people)
- All course materials (presentations, handouts) in PDF format
- Access to the course Miro board after the training
- 1-hour post-course coaching session
- Access to the alumni community on Slack, plus a private channel for your cohort
Pricing
- Standard: 28500 SEK (excl. VAT)
- Early bird: 25000 SEK — Book at least 1 month before
- Booking for multiple participants? Contact us for team pricing.
After the course
After completing the course, participants receive:
- One hour of free coaching
- Access to Better Product Work community
- Course materials and reading list
- Certificate of completion
Frequently asked questions
Is this course for beginners or experienced PMs?
Both. If you're newer to product management, you'll get a solid foundation and a clear map of how everything connects. Experienced PMs tell us they appreciate the holistic view and leave with concrete tools they can apply immediately. That said, the pace is intensive, so complete beginners may find it challenging.
How much time do I need to commit?
Plan for three full working days (09:00-17:00 CET), plus about 1-2 hours of pre-reading. After the course, you'll have a 1-hour coaching session scheduled at your convenience.
Do I need to prepare anything?
Yes. We'll send you a short reading list (about 1-1.5 hours). We also ask you to bring your current backlog to use in exercises (you can anonymize it if needed).
What if I can't attend part of a session?
The course is designed to be attended live, as much of the learning happens in group exercises and discussions. If all participants consent, we can record theory sessions. We recommend blocking your calendar fully for the three days.
What language is the course taught in?
English.
Is this available in person?
Currently the course runs remotely via Zoom. Some future cohorts may be offered in person in Stockholm.
Do I get a certificate?
Yes. You'll receive a certificate of attendance from Better Product Work at the end of the course.
Can my company pay for this?
Yes. We invoice after booking is confirmed, making it straightforward to expense through your company's training or professional development budget.
Is there a group discount for teams?
Yes. Contact us for team pricing if you're booking for multiple participants.
What makes this different from other PM courses?
Most courses focus on one slice of product management, whether that's discovery, agile delivery, or strategy. This course is full-stack: a hands-on, holistic program that shows how strategy, discovery, delivery, analytics, go-to-market, and leadership actually connect in your day-to-day work. You'll leave with a complete picture, not just pieces.
What's your cancellation policy?
You can cancel at no cost up to one month before the course. You can also transfer your spot to a colleague or reschedule to another cohort up to two weeks before.
Who are the other participants?
Each cohort brings together PMs from different industries and company sizes. Previous participants have come from startups, scale-ups, and enterprises. The mix creates valuable peer learning and fresh perspectives.
Will I have access to materials after the course?
Yes. You'll receive all presentations and handouts in PDF format, continued access to the course Miro board, and lifetime access to the alumni Slack community.