Free Webinar: An Introduction to the Product Model
Learn how the world's best companies build extraordinary products through empowered teams and proven practices.
- Duration: 45 minutes
- Format: remote
- For: Product Leaders, Product Managers, Agile Coaches, Development Team Leads, Organizational Leaders
- Topics: Product Model, Team Empowerment, Organizational Transformation
Next session: Tuesday, September 22, 2026, 08:00 - 09:00 CEST
About this webinar
The conventional way to build products is broken. Too often, we see teams disconnected from their customers, lackluster products rushed to market, and organizations falling short of their goals.
There are better ways, and it's no secret! The most successful companies don't rely on outdated, plan-driven approaches. Instead, they empower teams to own outcomes and create extraordinary products.
In this 45-minute webinar, we'll explore the principles behind the Product Model, an approach we helped pioneer at companies such as Spotify and iZettle. You'll learn how empowered teams can deliver value faster, stay connected to customers, and align with strategic goals.
This session is for forward-thinking people ready to challenge convention and discover a new way of working. Join us to gain fresh perspectives, practical insights, and inspiration for your own product journey.
What you will learn
- Understand the key principles behind the Product Model
- Learn how successful companies empower their teams
- Discover how to align team autonomy with strategic goals
- Gain insights into modern product development practices
- Get practical tips for starting your transformation journey
Upcoming webinars
Tuesday, September 22, 2026
08:00 - 09:00 CEST
Format: zoom-webinar
Trainers: Joakim Sundén, Kalle Persson, Johannes Nordh, Christophe Achouiantz, Mikael Brodd
Price: Free
Register for this session
Wednesday, February 10, 2027
08:00 - 09:00 CET
Format: zoom-webinar
Trainers: Joakim Sundén, Kalle Persson, Johannes Nordh, Christophe Achouiantz, Mikael Brodd
Price: Free
Register for this session
Wednesday, May 12, 2027
08:00 - 09:00 CEST
Format: zoom-webinar
Trainers: Joakim Sundén, Kalle Persson, Johannes Nordh, Christophe Achouiantz, Mikael Brodd
Price: Free
Register for this session
Trainers
Joakim Sundén
Joakim was one of the Spotify coaches directly involved in co-creating 'the Spotify Model', Spotify's version of a Product Model, during the six years the company grew from 10 to 200+ teams.
Kalle Persson
ex-CPO and product leader with over 10 years of experience building tech and product teams for Swedish unicorns and scale-ups like iZettle, Einride and Volvo on Demand. Worked with digital product development since 1998, covering both B2C and B2B (from SME to enterprise).
Johannes Nordh
ex-CPO and product professional with 20+ years experience from a wide variety of roles within product development in Swedish unicorns and scale-ups like iZettle, Einride and Volvo on Demand. Worked with digital product development since 2002, covering both B2C and B2B (from SME to enterprise).
Mikael Brodd
Mikael has long experience of helping companies such as H&M, Klarna, Telenor, UNICEF, Swedish Red Cross, succeed with strategy work.
Christophe Achouiantz
A transformation coach with 15+ years of experience helping large organizations like Sandvik and Telenor evolve from traditional IT to product-led organizations, establishing and scaling empowered product teams that consistently deliver customer value.
Frequently asked questions
Is this webinar really free?
Yes, completely free. No credit card required. We offer this as an introduction to the Product Model and our approach to product development transformation.
What will I learn in 45 minutes?
You'll get an overview of the key principles behind the Product Model, understand what empowered teams look like, and learn how companies like Spotify use these practices. It's designed to give you a solid foundation and help you decide if you want to explore further.
Do I need any prior knowledge?
No prerequisites. This webinar is designed as an introduction, suitable for anyone curious about modern product development practices, regardless of your current role or experience level.
Is this a sales pitch?
No. We'll share genuinely useful content about the Product Model. We do offer courses for those who want to go deeper, but this webinar stands on its own as a valuable learning experience.
Will there be time for questions?
Yes, we reserve time at the end for Q&A. You can also submit questions during the session via chat.
Will I get a recording?
Registered participants will receive access to the recording after the session, so you can revisit the content or share it with colleagues.
Who are the presenters?
The webinar is hosted by the Better Product Work team, including Joakim Sundén (co-creator of the Spotify Model) and other practitioners with direct experience from Swedish unicorns like Spotify, iZettle, and Einride.
How do I join the webinar?
After registering, you'll receive a Zoom link via email. Simply click the link at the scheduled time to join.