Free Webinar: Real world OKRs

OKRs are powerful but tricky to implement. In this hands-on webinar, we dive straight into the core of OKRs, bust some common myths, and guide you through real-world application. Whether you're new or refining your approach, our expert coaches will help you succeed. Bring your questions—we’ve got answers!

Register for this webinar

About this webinar

Over the past decade, Objectives and Key Results (OKRs) have evolved from a niche goal-setting framework utilized by some of the most forward-thinking organizations to slowly taking over the corporate world. Yet, for many, the transition from traditional, hierarchical planning to a model emphasizing empowerment and alignment has been challenging. Despite its apparent simplicity, implementing OKRs effectively has proven to be difficult for many organizations.

In this practical introduction webinar, we dive straight into the core of OKRs. We will explore the fundamental principles of OKRs, unveil some common misconceptions, and provide you with an opportunity to apply OKRs in a real-world scenario during the session.

Whether you’re encountering OKRs for the first time or looking to refine your existing approach, this webinar will offer you insights and tools to help your adoption. Plus, you’ll have the chance to have all your burning questions about OKRs answered by our coaches with more than 10 years of experience using and teaching OKRs.

What you will learn

  • Understand the fundamental principles of OKRs
  • Identify and correct common OKR misconceptions
  • Test and apply OKRs in practice
  • Understand how to improve OKR adoption in your organization
  • Receive expert guidance on specific OKR challenges

Upcoming webinars

No dates are currently scheduled. Email contact@betterproductwork.com to be notified of the next session or to arrange a private run for your team.

Most recent session: Wednesday, February 4, 2026. Price then: Free.

Trainers

Joakim Sundén

Joakim was one of the Spotify coaches directly involved in co-creating “the Spotify Model”, Spotify’s version of a Product Model, during the six years the company grew from 10 to 200+ teams. Spotify started using OKRs 2009.

Mikael Brodd

Mikael has long experience of helping companies such as H&M, Klarna, Telenor, UNICEF, Swedish Red Cross, succeed with strategy work.

Frequently asked questions

Is this webinar free?

Yes, completely free. We offer this as an introduction to OKRs and how to implement them effectively in your organization.

I've never used OKRs before. Is this webinar for me?

Absolutely. We start with the fundamentals and explain why OKRs matter before diving into practical application. It's designed for both newcomers and those looking to improve their existing approach.

My organization already uses OKRs but struggles with them. Will this help?

Yes. We specifically address common misconceptions and implementation challenges. Many organizations write OKRs but don't use them effectively. We'll cover how to bridge the gap between setting OKRs and actually driving results with them.

What's the difference between OKRs and regular goal-setting?

We'll cover this in the webinar. In short, OKRs focus on outcomes rather than outputs, create alignment across teams, and emphasize measurable key results rather than vague objectives. The framework has specific practices that make it more effective than traditional goal-setting.

Will there be hands-on exercises?

Yes. This isn't a passive presentation. You'll have the opportunity to apply OKR concepts during the session, making the learning immediately practical.

Can I ask questions about my specific OKR challenges?

Yes, we reserve time for Q&A. Our coaches have over 10 years of experience implementing OKRs at companies like Spotify, Klarna, and H&M, so bring your toughest questions.

How long is the webinar?

60 minutes, including time for Q&A and a hands-on exercise.

Will I get a recording?

Registered participants will receive access to the recording after the session.

What if I want to learn more after the webinar?

We offer a full-day Strategy Execution with OKRs course that goes much deeper, including working with your own real-world scenarios and receiving personalized coaching.