Strategy Execution with OKRs
Having Empowered Product Teams is a fantastic start, but how do we know if we are striving in the same direction? The right direction? How do we measure real progress and success?
- Duration: 1 day
- Format: Onsite/Remote
- Level: Advanced
- For: Product Leaders, Business Managers, Product Managers, Strategists, Product Owners
- Topics: Strategy, Leadership, OKRs
About this course
Agile and empowered teams are a fantastic starting point, but they are not enough on their own. Autonomy and empowerment work wonders for motivation, but how do we know if we are striving in the same direction? The right direction? How do we measure real progress and true success? How do we learn if our business objectives are correct?
Something is needed to bridge the gap between strategy and execution. To enable collaboration between teams and ways to measure if we are successful and moving towards our goals.
This is a hands-on course where we describe how to bring to life and communicate strategies and tactics with goals and indicators. We use OKR (Objectives and Key Results) to describe these, and you work with your own backlog/to-do list that you bring to the course.
What you will learn
- Formulate compelling OKRs
- Know the difference between output and outcome
- Understand how business goals are connected to teams backlogs
- Know how to execute the strategy
- Describe indicators and metrics
- Where to start
Course content
Why OKRs?
How come OKRs have become so popular, and how do they fit in an increasingly complex world?
Understanding Strategy
What is strategy and how can it be defined?
Output vs. outcome
How do we go from being output focused to outcomes?
OKRs
Understanding OKRs and and how they are put together
Metrics
Leading , lagging, balancing.
From OKRs to backlog items
How we connect the day-to-day job to goals
How to get started
How to combine everything and get started
Upcoming sessions
No dates are currently scheduled. Email contact@betterproductwork.com to be notified of the next session or to arrange a private run for your team.
Most recent session: Wednesday, February 18, 2026. Price then: SEK 9500 (excl. VAT) — early bird SEK 8500 until Saturday, January 18, 2025.
Trainers
Joakim Sundén
Joakim was one of the Spotify coaches directly involved in co-creating “the Spotify Model”, Spotify’s version of a Product Model, during the six years the company grew from 10 to 200+ teams. Spotify started using OKRs 2009.
Mikael Brodd
Mikael has long experience of helping companies such as H&M, Klarna, Telenor, UNICEF, Swedish Red Cross, succeed with strategy work.
What participants say
Rarely has a course provided as much value as this one with you. It unlocked several knots in how we should develop our organization and work with strategic planning.
Practical details
Prerequisites
Basic understanding of product management and strategy concepts is recommended.
Preparation
To make the most of this course, participants should bring real work scenarios for practical exercises such as current product backlog or strategic initiatives. Detailed preparation instructions will be sent upon registration.
After the course
Participants will receive:
- One hour of free coaching
- Access to Better Product Work community
- Course materials and reading list
- Certificate of completion
Frequently asked questions
Do I need prior experience with OKRs to take this course?
No prior OKR experience is required. The course covers fundamentals through advanced application. However, having a basic understanding of product management and strategy concepts will help you get the most out of the material.
What should I bring to the course?
Bring your current product backlog or strategic initiatives. You'll work with real scenarios during the hands-on exercises, which makes the learning immediately applicable to your work. You can anonymize sensitive information if needed.
Is this course about setting OKRs or executing them?
Both. We cover how to formulate compelling OKRs, but more importantly, we focus on how to connect them to your day-to-day work. Many organizations struggle not with writing OKRs, but with actually using them to drive decisions and measure progress.
How is this different from reading a book about OKRs?
Books give you theory. This course gives you practice. You'll work with your own real-world scenarios, get feedback from coaches who've implemented OKRs at companies like Spotify and Klarna, and leave with OKRs you can actually use.
Can I attend if my organization doesn't use OKRs yet?
Absolutely. In fact, this is an ideal time to take the course. You'll learn how to introduce OKRs effectively and avoid common implementation pitfalls that derail many organizations.
What's the difference between OKRs and KPIs?
We cover this in detail during the course. In short: KPIs measure ongoing performance, while OKRs focus on change and improvement. They work together, not as replacements for each other.
Is this course remote or in-person?
The course runs remotely via Zoom. It's fully interactive with small-group exercises, not a passive webinar. You'll need a computer with camera and microphone.
What's the time commitment?
One full day (09:00-17:00 CET), plus optional pre-reading. After the course, you'll have access to a 1-hour coaching session to help apply what you've learned.
Do I get a certificate?
Yes, you'll receive a certificate of completion from Better Product Work.
What's your cancellation policy?
You can cancel at no cost up to one month before the course, transfer your spot to a colleague anytime, or reschedule to another session up to two weeks before.